Website is one of the fundamental business tools. But COVID-19 has renovated the way of doing businesses, thereby making it necessary to have a website. We all know the reasons and thus, let’s not go into it.

However, just having a website is not enough. Then? Essential is having a website that sells. For that, it needs to be optimized for conversion rates. How? Let’s check out.

Key Areas to Focus for Making Your Website a Better Marketing Tool

Website Speed

A slow-loading website kills your business, for sure. Thus, it should be your prime concern. According to a blog published on Hubspot, presenting infographics on the impact of website load time on business, a website should take 2 seconds or less to load, expects 47% of the customers. Moreover, you can lose 11% page views because of a second’s delay in site load time.

The site load time not only affects user’s experience but your ranking too. So, take care of it before it takes away your business.

Navigation

Imagine yourself opening a website with zero breathing space! Besides, you are unable to find the desired content. How does it feel? Annoying, right! Therefore, a messy and cluttered website is big no. It won’t do anything except increasing your bounce rate.

The best is to have a minimalistic website that is soothing to the eyes of your audience. Additionally, it should offer ease of navigation.

Content

Without valuable content, hardly anything could help. And yes, what is valuable should be decided, keeping in mind your target audience. In short, content should make sense for your target audience.

Besides, put appealing Call to Actions (CTAs) at the appropriate place for persuading the visitors to act.

Visual Appeal

Make proper use of graphics. It pours life into the website and makes it attractive. However, be wise in choosing the colour combination, placement, size of the images and the number as overdoing doesn’t help. Try to have a balance, for which you need to select the web designer carefully. Because along with creativity, the task demands knowledge too.

Avoid Distractions

Lastly, give attention to types of pop-ups too. Unnecessary pop-ups, especially in the middle of the session, can cost you in terms of your business. You might end up losing a client.

What are your Website Plans?

Do you have a website? No! Get a fully functional website now. And if you already have one, check if it has the vital traits. Or let us audit your website. We, at Comet Digital, have skilled web developers to conduct site audits for you. Moreover, with us, you can get an interactive website that appeals to your audience and attracts them.