The entire world is standing still. We all are fighting with the epidemic turned to pandemic
COVID-19, which has no cure. Things are uncertain to the extent beyond our thinking.
Employees are not sure about their career because there is no surety about the job and salary. And for all the obvious reasons. The core of which is that the majority of the companies are getting short of business. And this is true irrespective of the size.
But does that mean that no one is earning? Apart from essential service providers, everyone is jobless! And how these vital services are operating? Well, what if we say there exists a
futuristic solution? Yes, you got that right! Digital marketing it is.
Are you thinking why we are saying this? Continue reading to know the answer.
The Era of Change
Generally, it is seen that every crisis brings some transformation. Thus, we can expect some major changes this time too. And among the notable ones will be the change in the business model.
The shift has already started. With the deadly situation outside and even complete lockdown in some countries, offering remote working is the only option for a majority of the companies operating. Moreover, people are forced to stay at home. Then, how can you reach out to your clients and ensure proper connectivity with your network? Billboards, newspaper advertisements, face-to-face meetings, summits, trade events and exhibitions are no more an option. Now? Digital presence is the key along with virtual meeting set-ups.
Many big business houses have already lowered their resource allocation to offline marketing and channelizing the same to internet marketing. Additionally, some are in the process to accept the change.
For example – This year Red Hat took its annual user conference online because of
coronavirus outbreak. Another name in the list is IBM. Keeping in mind the global crisis, the
company has decided to re-think about its annual flagship conference “Think 2020″. They
came up with ” Think Digital “. The event will take place online, offering an innovative
experience.
coronavirus outbreak. Another name in the list is IBM. Keeping in mind the global crisis, the
company has decided to re-think about its annual flagship conference “Think 2020″. They
came up with ” Think Digital “. The event will take place online, offering an innovative
experience.
Digital Marketing – The Saviour!
Though in the cosmos since long digital marketing is not the first choice of many yet. Are
you one among those?
Then, this is the big moment when you should start shifting to digital marketing. By
allocating budget to this stream, you can keep going in the present situation too.
Along with smooth networking without any in-person meeting and broader reach in lesser
spending, digital marketing offers other benefits too. It allows you to measure the
performance and effectiveness of digital marketing campaigns as you have the ROI figure.
And in the present situation, when people are spending more time on the internet, it can be a fruitful choice. According to a report on SocialMediaToday, citing facts from App Annie on worldwide app usage, there is a 20% y-o-y increase in Q1 2020 in the time spent on apps (Android devices). Further, in many countries, spending on online shopping increased during the crisis. So, you can imagine the power of digital transformation!
You can widen your reach drastically. Besides, you can experiment with techniques to find
the most profitable one.
How Online Marketing Can Assist You?
“Don’t push people to where you want to be; meet them where they are.”
-Meghan Keaney Anderson (VP – Marketing, Hubspot)
That’s the way to competitive advantage. And digital marketing helps you achieve the same. It takes you where your target audience is; on the internet. Social media, search engines, cell phones, and email are some places where you can easily connect with them.
The only need is to change your strategy. Re-devise your marketing plans. Possibly, by
modifying your business model a little, you can succeed. But remember, having an interactive website is crucial while shifting to the digital world. And if you don’t have one, begin from that.
Embrace the Change – Shift to Digital Marketing
Social distancing has created a gap in marketing. Fill that digitally. Because social distancing phenomenon doesn’t seem to be temporary. Yes, it might become the reality of life. But digital marketing is here to stay. Adopt it quickly to survive and grow in the business. The sooner you act, the wiser it would be.
